What is a Mortgage Trigger Lead?

Mortgage trigger leads are best explained like this: When a consumer that matches your state and basic criteria applies for a home loan or to refinance, a mortgage company puts in a "Hard" inquiry on their credit report. This means the consumer is actively shopping for a home loan or a mortgage loan. When the consumer's credit is pulled it creates a "Trigger". The trigger, basically triggers the credit agency to send the data to credit data buyers. This data is sold to you as a mortgage trigger lead.

Mortgage Trigger Lead Benefits

Prospect is actively seeking a mortgage or home loan.
The credit was pulled by a mortgage company - proves it is a "real" person.
All you have to do is contact them & quote them a lower rate or waive fees to get their business.
Trigger leads are 50-80% cheaper than most internet mortgage leads.
Trigger Leads are 100% accurate. This is credit agency data!
Prospects are always open to second opinions and quotes.

Other ways to use mortgage trigger leads

Telemarketing low credit score applicants for credit repair.
Telemarketing low credit score applicants for loan modification.
Direct mail for mortgage refinance or home equity lines.
Using in auto dialer or voice broadcasting campaign.